Why Students Should Study Bachelor of Business?

Why Students Should Study Bachelor of Business?

Posted at: 21 Jun 2022

Why students should study Bachelor of Business? 

With this degree students will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, understanding project management and mastering critical thinking and problem solving.  

Bachelor of Business Core Subjects includes, Accounting for Decision Making, Principles of Economics, Principles of Data Analysis for Business, Introduction to Management Concepts and Application, Business Communication, Marketing Matters, and Business Law. 

However, for this degree students also can consider majoring in other 6 majors such as: 

  • Hospitality and Tourism Management (8 subjects) 
  1. Tourism and Leisure Management 
  2. Conference and Events Management 
  3. Evidence Based Business Decision-Making 
  4. Visitor and Crowd Behavior Management 
  5. Hospitality Operation Management
  6. Destination Management and Planning 
  7. Innovation for Tourism, Hospitality and Events Futures
  8. Experience Design for Tourism Hospitality and Events     


  • International Business (7 subjects) 
  1. Principles of Finance 
  2. Business Negotiation 
  3. Operations Management 
  4. Evidence Based Business Decision-Making 
  5. Innovations Driven Entrepreneurship 
  6. Managing a Global Workforce
  7. International marketing in the Global Village 


  • Business Intelligence and Information Systems (8 subjects) 
  1. Problem Solving and Programming 
  2. Network Security 
  3. Information Processing and Visualization 
  4. Database Modelling 
  5. Collective Intelligence and Entrepreneurship 
  6. e-Strategic Management 
  7. Date Mining 
  8. Information Security 


  • Human Resources Management (8 subjects) 
  1. Managing People 
  2. Workforce Economics and Analytics 
  3. Business Negotiation 
  4. Change Management 
  5. Employment Relations 
  6. Contemporary Issues in Human Resource Management 
  7. Managing a Global Workforce 
  8. Organization Behavior 


  • Management (8 subjects) 
  1. Managing People 
  2. Operations Management 
  3. Project Management 
  4. Evidence Based Business Decision-Making 
  5. Organization Behavior 
  6. Innovation Driven Entrepreneurship 
  7. Management Accounting for Non-Accountants 
  8. Strategic Management and Leadership 


  • Marketing for the Digital Age (8 subjects) 
  1. Consumer Behavior 
  2. Advertising, Promotions and Mobile Marketing 
  3. Sales, Services, Business Development and the Digital Frontier 
  4. Marketing, Consumerism and Sustainability 
  5. Social Media Marketing 
  6. International Marketing in the Global Village 
  7. Social Surveys and Questionnaire Design or Digital Analytics for Marketing 
  8. Marketing for Social Change 


At James Cook University, this degree will take duration of 2 years for full time and 4 years for part time with the course structure of 3 trimesters per year (normally 4 subjects per trimester).

  • Intakes: March, July, November 

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